Do you like to sell on eBay? It’s easy and fun, isn’t it? In fact, it’s
one of the easiest online business you can start almost overnight, without any
major investments. That’s the best thing about it. But do you also know that
only the minority of the people selling on eBay are really successful and that
most of them quit after a little while or run it only as a hobby. Yes, that’s
true. Hard facts, but the truth. So, what are the secrets of those successful
eBay sellers? Well, the most important thing to become successful is a unique
product. That’s the first thing. In case you don’t have a unique product, you
can sell products which are in high demand, eg. children clothing, designer
clothing, digital cameras, etc. But you have to keep in mind that your item has
to compete with 100 similar products – maybe even to a better price. So if you
are selling products which are highly competitive, then your sales letter has to
be DIFFERENT. No, not only different, it has to be UNIQUE. And not only unique!!
Your listing has to be PROFESSIONAL.
Let me tell you about our experiment. We have tried various listings for the
same item. And what do you think which listing got the most bids? Right,
listings with a professional UNIQUE design end up with 30-40% more bids. Can you
imagine that? It was exactly the same item. Just the design of the sales letter
can make a massive difference in the end price you may get. It’s just amazing.
We have saying in German: “Das Auge isst mit”. The translation is something
like: “If it looks nice it has to taste better”. Well, as we know this is not
always true though, but that’s the psychology of our human brain. If the overall
impression of the food is good, an impulse is sent to the brain: This has to
taste good – I want to try that. It’s the same thing with buying in a shop or on
eBay. If the auction website of the item you are looking at looks nice, the
product has to be good and it’s more likely that you click on the “Bid now”
button. We have seen that many times and especially with our little experiment.
So, if you use professional looking eBay auction templates for your listings,
you will be surprised how this may boost your eBay business. Try to modify your
templates and see which perform better. You will notice that a tiny change can
make a huge difference. Keep track which templates has generated what prices and
compare after a month. You’ll see that some templates do really well and some
don’t. Be creative and modify your templates. But be careful! Don’t overdo it
though with bright colours an a dozen animated gifs. No, that’s not what the
buyer wants to see. They want to have a clear and honest description and a good
picture. If the overall design is professional, believe me – it’s more likely
that they place a bid. And at the end of the day – that’s all it counts, doesn’t
it?
About the Author: Thomas Haselhorst is webmaster of
http://www.auction-design-for-free.com and
http://www.monster-ebook-sale.com
Source:
www.isnare.com
